Friday, June 19, 2009

CSR101

To NCSS, Singapore Power and the bunch of people at the Spinelli opposite HarbourFront discussing their obviously shitty from the start and gonna get more shitty CSR project with Eunice Olsen [yar I'm sure kids would love to get to know our parliamentary system]:

Pixar grants girl's dying wish to see 'Up':

"Colby Curtin, a 10-year-old with a rare form of cancer, was staying alive for one thing – a movie.
From the minute Colby saw the previews to the Disney-Pixar movie Up, she was desperate to see it. Colby had been diagnosed with vascular cancer about three years ago, said her mother, Lisa Curtin, and at the beginning of this month it became apparent that she would die soon and was too ill to be moved to a theater to see the film.

After a family friend made frantic calls to Pixar to help grant Colby her dying wish, Pixar came to the rescue.

The company flew an employee with a DVD of Up, which is only in theaters, to the Curtins’ Huntington Beach home on June 10 for a private viewing of the movie.
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Pixar has an automated telephone answering system, Orum-Moore said, and unless she had a name of a specific person she wanted to speak to, she could not get through. Orum-Moore guessed a name and the computer system transferred her to someone who could help, she said.

Pixar officials listened to Colby’s story and agreed to send someone to Colby’s house the next day with a DVD of "Up," Orum-Moore recalled.

She immediately called Lisa Curtin, who told Colby.

“Do you think you can hang on?” Colby’s mother said.

“I’m ready (to die), but I’m going to wait for the movie,” the girl replied.
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At about 12:30 p.m. the Pixar employee came to the Curtins’ home with the DVD.
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Colby died with her mom and dad nearby at 9:20 p.m."


That's how you do CSR, folks.

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